Smartcool Systems - Website Development, Key Messaging
The main opportunity for Smartcool was to improve the information architecture for their website and to update their backend system. The existing website was glitchy and had been built on a complex platform making it difficult for their team to edit content.
We worked with Mike, the VP of Business Development to determine how best to present Smartcool’s product offering while highlighting benefits to their target audience and end user with effective Key Messaging.
The company wanted to retain their original logo while updating the website to have a fresh, modern and cool look and feel. This was accomplished by creating a database of curated imagery to form their moodboard and limiting their colour palette to cool tones of blue and white.
Smartcool’s technology reduces energy expenditures in a big way - almost 40%, so we worked to create a visual story by showcasing office buildings and spaces where their technology could have the highest impact.
To solve their backend issue, we migrated their existing content over to a much easier to use Content Management System.
““We have had such a positive response from our clients on the launch of our new website.””