Why YouTube is the King of Content

Why YouTube is the King of Content

There is so much competing noise online, and for the most part, the general public does not have the attention span or the time to spend scrolling through paragraphs and paragraphs of text. If there’s the option to view a 1 minute video or read a 10 minute article, you can bet that there’s a very good chance that person would opt for the video instead.

Why Storytelling Matters and Why It Should be a Part of Your Brand Strategy

Why Storytelling Matters and Why It Should be a Part of Your Brand Strategy

There’s a million and one ways to sell a product or service, but only one will leave a lasting impact on your audience—only one will sweep them off their feet and have them coming back for more. Only one will convince them that they made the right decision. And that way is storytelling.