Global Battery Metals - Branding, Logo and Website Development
This is our second web development project for Global Battery Metals CEO Michael Murphy. Mike is a typical busy entrepreneur with lots on the go. Mike essentially gave us complete creative carte blanche once we were clear on the new direction of the business and the “why” behind the shift in focus.
Global Battery Metals was formerly Redzone Resources and the new website design needed a complete rebrand and overhaul of the look and feel.
We started off by presenting a brandboard to showcase our inspiration for the new site including imagery, colours and typography.
We selected an impactful hero image to humanize the company and differentiate it amongst other key players in the industry. We then worked with Mike to develop complimentary Key Messaging to support and clarify the company’s new focus. The imagery on the home page tells the visual story of the various industries benefiting from Lithium and Cooper as the company’s main resources.