Marketing professionals are busier now than ever before. We’re doing much, much more in a shorter amount of time, and we’re constantly juggling tasks. If you didn’t know better, you might assume we have 4 legs, 4 feet, and 4 eyes (can you imagine?). But the reality is that we don’t, and unless something changes in the near future, we’ll have to work with the limbs we have to magically get our work done (and then some) during daylight hours.
Unless you’re superman or woman, you’ll want to have a handful of strategic marketing tools to use on the daily that will not only make your work day more seamless, but will save you time and energy that you might otherwise waste on unnecessary tasks.
Based on our own experience, task juggling, and client management, here are our top 5 picks for marketing tools that we have discovered in the last year or so and could not do our job without:
In a perfect world, everyone on your team would be able to use Photoshop (besides your graphic designer, of course). But there’s no such thing as a perfect world, and although we’d all love to have the capabilities to master the creative suite, it’s just not realistic. When there’s backup in your graphics department, or you just need a simple social post fitted with some text or added imagery, turn to Canva. This simple ‘graphic design’ platform is free to use and easy to master. You can use Canva to design everything from advertisements and social posts, to community flyers, and YouTube channel art. If you need it designed and you need it quickly, Canva is the tool for you. Tip: If you find the quality of the images you create isn’t high enough for what you need, you should consider upgrading to a paid account; we believe it’s worth the cost!
Each of these tools is slightly different in capability, however, they all have one thing in common: they’re all better for scheduling Instagram posts (than Hootsuite). Don’t get us wrong, we love Hootsuite, but it does have its limits. We like using one of these three platforms for scheduling our Instagram content mostly because they allow you to have a visual of what your feed is going to look like in grid form as you plan it. Furthermore, we like keeping things seperate and the layout for planning posts on each of these apps makes posting to Instagram east and organized.
All three apps allow you to post up to a certain number of times per month using a free account. To post to Instagram an unlimited number of times per month, you’ll have to upgrade your account.
More and more marketers are working remotely, which begs the question, how do they stay organized? And the answer is (partly) Asana. Using Asana, our team can assign tasks, delegate work, set priorities, create lists, chat about projects, and mark completed tasks as so. There’s no need to second guess who’s doing what, and Asana lets you keep all your projects (and their respective tasks) grouped together so you know where to find everything. Asana allows you to stay organized and work smarter with your team.
There are a million and one photo editing apps out there, but we truly believe that this app is the bee’s knees. Why? Because it has some of the amazing selective capabilities of lightroom with the simplicity of other apps like Afterlight and VSCO. This combination makes for killer photo results in mere minutes that you wouldn’t be able to produce with other editing apps.
Using Snapseed you can manually select and draw over specific areas to increase the saturation, ambiance, contrast, etc. Say hello to a simplistic Lightroom app for your phone!
We know you may have already heard of this one before, but we thought we’d put it on here anyways because it’s been cirital for so many of our clients. MailChimp is an email marketing automation website that allows you to create templates, campaigns, and automatic emails to send to subscriber lists. It’s the perfect compliment to your other digital marketing efforts and the great news is, it’s free to use with up to 2,000 subscribers.
We use MailChimp to create press releases, seasonal campaigns, and monthly recaps for our clients. MailChimp elevates the way our clients communicate with their customers and stakeholders.